Best Odds Guaranteed (BOG) Explained: What it means and how to use it for horse racing betting

If the starting price ends up bigger than the odds you take, you’ll get paid at the bigger price.

• William Hill: BOG from 10:00 AM day of race until the race starts.
• Bet365: BOG from 9:00 AM on the day of the race.
• Paddy Power: BOG available from 8:00 AM on race day.
• Sky Bet: BOG applies from 10:00 AM until the race goes off.
• Ladbrokes: BOG valid from 9:00 AM on the day of the race.

Applies to win/each-way bets placed after 10am on the day of the race.

Best odds guaranteed times

Most major bookmakers offer BOG on horse racing, particularly during the Cheltenham Festival. Use BOG strategically to identify value early while protecting against adverse odds movement. Three teams that could mount serious World Cup challenge featuring Africa Cup of Nations champions. Only available to new and eligible customers from 08:00 UK Time on day of race. Opt in, bet £10 at odds 2.00+ within 10 days, no cashout.

How Does Best Odds Guaranteed Work?

Get 6x £5 Free Bets, set events at odds 2.00+. Best Odds Guaranteed on all their UK and Ireland Daily Racing from 9am on the day of the race. Only available to customers who have qualified for Sky Bet Club in the previous week. Applies to selected UK & Irish races only. Bets placed on the day of the race between 9am and the start of the race. Applies from 10AM daily on all UK and Irish horse and greyhound racing.

Which Bookmakers Offer Best Odds Guaranteed?

No, Best Odds Guaranteed generally applies to pre-race bets only. Once the race has started or gone live, BOG does not apply. Our BOG matcher tool helps you find the best odds guaranteed offers across multiple bookmakers, saving you time and ensuring you always bet on the highest odds available. "Best odds guaranteed" and "Starting Price" are two important concepts in horse racing betting. Understanding how they work helps you maximise your betting value and protect your selections.

5. Promotional limitations

£30 in free bets when you place any bet Eligibility restrictions and further T&Cs apply. You place a bet at fixed odds If the Starting Price (SP) is higher than your fixed odds, you're paid at the higher Starting Price If the Starting Price is lower than your fixed odds, you're paid at your fixed odds You always get the best of your fixed odds or the Starting Price Odds shortening: If the horse becomes more popular and odds shorten, you're protected Market movement: You get the best outcome regardless of how odds move Timing risk: You don't have to time your bet perfectly You bet at 5/1 fixed odds Starting Price comes in at 4/1 You're paid at 5/1 (your original odds, which are better) You bet at 5/1 fixed odds Starting Price comes in at 6/1 You're paid at 6/1 (the Starting Price, which is better) You bet at 5/1 fixed odds You're paid at 5/1 (both are the same) Starting Price is the official odds at which a horse is backed to win at the moment the race starts. Bookmakers set opening odds (often several days before) As race time approaches, odds typically shorten At the moment the race starts, the Starting Price (SP) is established Market conditions: Bookmakers adjusting to manage risk Time: Odds typically shorten as race time approaches Early odds (days before) are often longer than late odds (at race time). Odds generally firm (shorten) as race time approaches. Some bookmakers extend it to other bet types Bets placed with free bets (varies by bookmaker) Best odds guaranteed protects you if odds shorten. Maximum benefit to any one customer capped at £/€1000 per bet. Best Odds Guaranteed does not apply to Ante Post bets, special markets or international racing. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg.

Best Odds Guaranteed Times & Restrictions

Free bets valid for 7 days, bet best odds betting app stake not returned. Restrictions + Best odds guarantee from 8am on the day of the race. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. Best Odds Guaranteed from 8am on the day of the race. T&C’s apply T&Cs apply Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. Back a horse in a UK or Irish race after 8am on the day of the race. (Doesn’t apply to Super Extra Place Races highlighted in the race card, ante-post bets or Lucky 15, Lucky 31 or Lucky 63 bets). Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only.

Terms & Conditions

100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. This offer is valid 7 days from the new account being registered. Best Odds Guaranteed available on UK and Irish Horse Race Winner Single bets (Excluding Arabian thoroughbred Races) placed after 09:00am (UK time). 18+ LiveScore are offering Best Odds Guaranteed on all UK and Irish horse racing. Restrictions + Best odds guaratreed offer applies from 8am on the day of the race. Best Odds Guaranteed essentially means bettors don't miss out on a bigger starting price (SP). Securing the bigger price means you'll be paid the maximum amount for a winning bet, instead of taking lower odds at the time the bet was placed.

Best Odds Guaranteed also works in the reverse scenario.

BOG Times

Free bet, consists of 3x £/€10 tokens: 1x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bets, permutations, or combining with 'real money' stakes. Best odds guarantee applies from 8am on the day of the race. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. If a bet is placed at bigger odds than the SP and it wins, you'll always receive the greater price.

When Best Odds Guaranteed Applies

Eligibility restrictions and further T&Cs apply Applies 08:00 day of race until start. £25k daily cap applies to additional winnings. Max bonus £/€1k (retail) / £/€50k (online/FAB) per customer/day. Excludes Ante-Post, Tote/Pool, Place Only, Match Bets, Price Boosts, Pick Your Place, Specials, pre-packaged multiples, Acca Boost/Insure & Double The Odds One Winner. In-play, void, cashed-out & free bets excluded.

5. PricedUp Best Odds Guaranteed

Best odds guaranteed is only available to customers staking £25 each week in a 7-day rolling period on sportsbook. Applies to win and each-way bets placed on UK and Irish horse races from 10am on the day of each meeting. Take Early Price at any UK or Irish Horse Racing Meeting (bets placed on day of race between 09:00 UK time & start of race) & we’ll pay out at Starting Price if it’s bigger. New online 888sport customers in the UK and Ireland, excluding re-registered customers. Qualifying bet: 'real money' stake of £/€10+, odds 1/2 (1.5)+. This will come in especially handy for the more noteworthy horse racing events during the year such as the Cheltenham Festival, Grand National, and Royal Ascot. Odds fluctuate all the time so when a bookmaker offers Best Odds Guaranteed, you are ensuring you are getting the best value when placing your bets on these flagship events. Some of the biggest and best bookmakers offer Best Odds Guaranteed on selected races, including the Cheltenham Festival, Grand National and Royal Ascot.

What Sports Does Best Odds Guaranteed Apply To?

However, to guard against this be aware that some bookmakers may place limits on bets struck early. You spot value at 8/1 early Odds shorten to 6/1 before race You're paid at 8/1 (your original odds) Best odds guaranteed is less valuable when odds are already short. Betting late doesn't give odds much room to lengthen. Most major UK bookmakers offer best odds guaranteed on horse racing and some of them may include: Check individual bookmakers for specific terms and coverage. Usually applies to win and place bets Some bookmakers extend to all bet types May require minimum odds (e.g., 1/5 or 4/5) Odds thresholds: Are there minimum odds requirements?

Reasons to use Best Odds Guaranteed at QuinnBet

Most major bookmakers offer best odds guaranteed on Cheltenham Festival races: £30 in free bets when you place any bet Eligibility restrictions and further T&Cs apply. Bet with best odds guaranteed to protect your value if odds move. BOG is more valuable on longer odds. Monitor how odds move after you bet. Best odds guaranteed is a valuable protection that ensures you receive the better of your fixed odds or the Starting Price. From Paddy Power to William Hill, each bookmaker will have a different start time for their Best Odds Guaranteed promotion. Check out some of the timings below and how each offer fluctuates. Bet365 offers one of the earliest Best Odds Guaranteed. With the bookie, you can place a bet on any horse race from 08:00 UK Time on the day of the race, taking the price on your selection. If your selection wins or places and the SP is greater, bet365 will pay you out at bigger odds. While BOG will count when Bet Boost is applied to the Win and Each Way market, racing in Australia, New Zealand, Japan, Singapore, and Hong Kong is excluded. Another bookie with an 8am start time, Paddy Power delivers a very similar Best Odds Guarantee promotion to that of bet365.

With Paddy Power, customers must opt-in to receive Best Odds Guaranteed. This promotion will apply to all Irish and UK Horse Racing from 8am the following day from when you opt in. Paddy Power’s BOG offer does not apply to bets placed as a free bet, partial free bet, bets placed with money back tokens, at ante-post odds, betting-in running bets, forecast, place only, power price selections, or international racing. Winner of the oddschecker endorsed best horse racing product, it’s no surprise that William Hill delivers a Best Odds Guaranteed. However, unlike Paddy Power and bet365, William Hill’s BOG doesn’t start until 10am on the day of the race. This offer is only available on the ‘win’ market for UK horse racing.

BOG does not apply for greyhound racing or horse racing in Ireland. This includes races like Cheltenham Festival and Grand National. Betfred’s Best Odds Guaranteed offer is delivered on selected races in the UK or Irish racing from 8am on the day of the race.

• For evening meetings, BOG often starts at 4:00 PM or 5:00 PM.
• All-weather fixtures may have different BOG start times.
• Weekend BOG times may differ from weekday schedules.
• Festival meetings (e.g., Cheltenham) sometimes have extended BOG.

This offer from Betfred doesn’t apply to ante-post bets or Lucky 15, Lucky 31 or Lucky 63 bets.